Supporting a tile manufacturer's scaling from $5M to $12M across B2C and B2B channels.

The foundation of any e-commerce manufacturing business is inventory truth. If your warehouse system says one thing and your storefront says another, you're either overselling or losing sales — usually both.

We built bidirectional sync between Cin7, their manufacturing and inventory system, and Shopify, their storefront. When inventory updates in Cin7, Shopify updates in real time. When orders come through Shopify, they flow into Cin7 automatically and trigger fulfillment workflows.

ShipStation pulls from both — picking and shipping based on actual stock, with tracking flowing back to the customer through automated communication.

The team stopped reconciling inventory manually. The system handles it.

The sales side ran on Pipedrive, but it was operating in isolation — and serving two distinct sales motions at once. B2C customers buying online needed responsive follow-up on abandoned carts and inquiries. B2B trade customers needed relationship management, custom quotes, and longer nurture cycles.

We integrated lead capture across all entry points for both motions: website forms, chat conversations, marketing campaign responses, direct inquiries, and trade lead sources like MaterialBank. Each lead now lands in Pipedrive automatically with source attribution, campaign context, customer history if returning, and classification as B2C or B2B for appropriate sales workflow routing.

The sales team stopped chasing leads across multiple systems. B2C and B2B teams each see their relevant leads with full context attached.

The B2B side of LilyTiles depends on a steady flow of trade leads — contractors, designers, and construction professionals who need premium tile for their projects. MaterialBank, the leading platform for architectural and design product sourcing, sends qualified trade leads to LilyTiles daily.

Before our integration, these leads required manual processing. Someone had to pull them from MaterialBank, identify which sales rep should handle each, manually enter contact details into Pipedrive, and follow up within the response window before the lead went cold.

We built direct integration with MaterialBank. Every lead arrives in Pipedrive automatically with full context — company name, project type, geography, timeline, and quantity estimates. The right sales rep gets the lead assigned immediately based on territory and specialty. Initial outreach happens within minutes, not hours.

For a B2B sales motion where speed of response directly impacts deal conversion, this integration became one of the most valuable pieces of the system.

LilyTiles already used Klaviyo, fully integrated with Shopify. What they needed was for the marketing engine to talk to the rest of the operation.

We built the connection layer: customer segments based on actual purchase history from Shopify and Cin7, abandoned cart recovery flows, post-purchase nurture sequences, and reactivation campaigns triggered by inactivity patterns.

When a contractor places a bulk order, the system knows. When a homeowner browses but doesn't purchase, the system knows. Marketing communication adapts automatically based on what's actually happening, not generic templates.

Premium tile buyers don't pick one channel. They call to ask about lead times. They text to send a photo of their space. They chat on the website with quick questions. They email for formal quotes.

We connected the communication tools — JustCall for phone, RingCentral for SMS, Tidio for site chat — into the CRM and customer record. Every interaction flows into Pipedrive against the right contact. The team sees the full conversation history with each customer in one place.

Slack integration handles internal alerts: new high-value lead, urgent support inquiry, abandoned cart with significant value. The team responds to what matters without watching multiple inboxes.

A manufacturing business has multiple departments that need to coordinate constantly — sales teams talking to fulfillment, fulfillment talking to manufacturing, manufacturing talking to inventory, marketing tied to all of it.

ClickUp serves as the coordination layer. Internal tasks route automatically based on triggers in other systems. When a custom order requires manufacturing input, the task creates itself. When fulfillment hits a snag, the right person knows immediately.

The infrastructure handles customer-facing operations. ClickUp handles the team behind it.

Two business models means two streams of financial data that have to balance. B2C transactions through Shopify. B2B invoices and bulk orders through Pipedrive deal stages. Refunds, payouts, and tax handling across both.

For a manufacturing business doing $12M annual revenue across dual channels, manual financial reconciliation isn't an option.

We integrated QuickBooks as the financial backbone, connected to both sides of the operation. Every B2C transaction from Shopify flows into QuickBooks automatically with product mapping, tax handling, and payout reconciliation. Every B2B order from the sales pipeline triggers proper invoicing, payment tracking, and revenue recognition.

The accounting team works in a single financial source of truth instead of cross-referencing multiple systems and hoping the numbers match.

When the founder asks "what's our revenue split between B2C and B2B this quarter?" — the answer is one dashboard away. Not "let me ask accounting to pull the numbers."

Financial data became infrastructure too.

A scaling manufacturing business needs more than current state visibility. It needs forward-looking intelligence.

We built a custom fulfillment dashboard pulling from Cin7, Shopify, and ShipStation — showing not just what's happening today, but what's coming. Predictive forecasting based on historical patterns, seasonal trends, and current pipeline shows the team where demand is headed.

The founder doesn't have to wait until the end of the month to know if they're hitting capacity. The dashboard shows it in real time, with forecasts extending forward.

All of this runs because of orchestration. Make.com sits at the center, connecting every system into coherent workflows. When a customer places an order, ten things happen automatically — inventory adjustments, fulfillment routing, customer communication, internal notifications, marketing flow assignments — in the right order, at the right time.

This is the part most agencies skip. They install tools. We architect systems.